Lost Americana, Properly Made

In 1996, they blew up the Sands.

3,000 pounds of dynamite turned Sinatra's playground into dust and memories. The Copa Room, where the Rat Pack held court. Table One, where deals were made with handshakes and highballs. Gone in 7.6 seconds.

Demolish the interesting, destroy history.

We Started This Because We Give a Damn

The Dunes with its Arabian Nights fantasy. The Stardust's cosmic purple neon. The Riviera, refusing to fold for 60 years until it finally did. These weren't just casinos. They were America when America had style.

When gambling was glamorous. When you dressed for dinner. When a cocktail came with a story and every table had one.

We're not nostalgic. We're just honest. Some things were better before.

What We Make

Premium heavyweight tees that tell these stories. Each piece references a specific moment, a particular room, a certain table. The Copa Room at the Sands. The Casbar Lounge at the Sahara. The Lido at the Stardust.

If you know, you know. If you don't, you'll ask.

Made properly because that matters. The kind of shirt that gets better with age, just like everything else.

What's lost, can always be found.

It's a membership card to a club that no longer exists. A conversation with someone who gets it. A small rebellion against the world getting more boring.

Your grandfather would understand.

— Cheers To Simpler Times